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Monday, 3 December 2012
Review Markup For Blogger
Lately I have been posting about different Rich Text markups which can help Google in displaying your Blog beautifully on Google Search Pages. Here is another one which would be useful to people who write review products like Gadgets, Movies, Games etc. This won’t be useful to any one else out there :P
Here is a screenshot of how the Review data would appear on Google Search Results
The Search Snippet will display the rating provided by the author along with the name of the author and the date on which he made the review. Google picks up this Data from the Rich Text Markups that you add to your Review Post. This kind of a review is termed as individual review or you can call it as the post author’s review The aggregate review based on user feedback is not yet possible on Blogger as blogger doesn’t have a proper mechanism to collect feedbacks from the readers.
This is the minimal(not exactly) Markup required to display review information in Google Search.
<div class="hreview"><span class="item">Name of the Product you are reviewing</span><br/><span class="fn" > </span>by <span class="reviewer">Your Name</span>Reviewedn <span class="dtreviewed"> Jan 6 2012<span title="2012-01-06" class="value-title">o </span><br/> </span>ating">4.5</span>Rating: <span class=" r/div><
Paste this snippet to the end of your Review Post after editing it properly.To paste this snippet you will have to switch to the HTML mode of the Blogger Post Editor. Also make sure that you have added a jump break in your post somewhere before this review snippet.This step is important and if you miss this, it will lead to multiple reviews on the same page. The data in red should be edited and I think all of it is pretty much self explanatory. The rating can be provided out of 5. Once you publish the post, you can see a preview of the Review Snippet by using the Google Rich Snippets Testing tool.
Note: If you are using different Rich Text markups, all of them one be displayed on Google at once. So you have to choose based on the data that you would want to be displayed on Google Search. You can play around with the Snippet Testing tool and customize it in the way you like it to be displayed.
Adding this markup doesn’t guarantee that the Review data will be displayed on Google. But it is most likely that it would be displayed provided you have a quality blog. :)
Add Meta Description Tags to Blogger
Meta Tags are HTML elements used to provide structured metadata about a web page. Such tags are placed in the head section of an HTML document and Search Engines might use this data to display the search snippet when they display a page from your blog. Most of the Social Sharing Tools like the Facebook Share or the Google Plus buttons will pick up this meta description to create the snippet which gets shared to the Social Networks.
How to add Meta Description Tags
Blogger has rolled out an array of SEO features and now adding Meta Tags has become so easy. You can do it easily from the Blogger’s User Interface without doing much of Template Editing or pulling your hair. So here is how to do it
1. Go to Settings > Search Settings and Enable Meta Tags. In the Text area give a 150 character description which will describe your Blog. This text might be used by Search engines when your Blog’s home page is displayed on Search Engines. Here is the snippet that I have given “Blogger Widgets provides you the best quality blogger tutorials.It also provides you with free blogger widgets and gadgets to build a better blog.”
2. Now when you make a Post, you can set the Meta Description from the Post Editor’sPost Settings Sidebar.
You can always edit the Search Description for existing posts as well
3. If you are having a custom template, make sure that the following line of code is present in your template. To do that go to Template and Proceed to Edit HTML .Find If it's not present, add it just before </head>.
<b:include data='blog' name='all-head-content'/>
4. That's It you have done it.
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